Saturday, March 21, 2015

Marketing Guide for Indie Game Developers

I just recently stumbled upon The Marketing Guide for Game Developers and wanted to share it. There's a LOT of good information in there, spanning the gamut from working on the quality of your game to working with the press, blogging, social media, advertising and so much more. If you're new to marketing like myself, definitely check it out!

Tuesday, March 17, 2015

Introducing ZendoPixelTM


Today is an exciting day for me, because I have the great pleasure of introducing ZendoPixel! ZendoPixel is the new brand and trademark I've created for releasing apps and games on the Android platform. I've secured the website, Facebook, Twitter, and many others on namecheckr to make sure I can truly claim this trademark as my own.

For details about the ZendoPixel brand and my first Android game that I plan to release before June of this year, check out the ZendoPixel Official Website! It features information about my upcoming game, as well as a brand blog and forums where anyone can register to discuss ZendoPixel stuff. I'm still doing some tweaking, like trying to make the forum software look a little nicer, but would love to hear any feedback you might have.

You can also get involved with ZendoPixel on the following social channels:

Facebook: facebook.com/zendopixel
Twitter: twitter.com/zendopixel
Google+: plus.google.com/+ZendoPixelSoftware

Please share, like, reply, comment, tweet, and any other thing-a-ma-jig you can think of to help me spread the word! I'm just one guy trying to start something big for my family, and marketing is not my strength. However, I do believe in a big God who can do anything and blesses me every day. I am grateful for this new opportunity, and for every bit of support.

Tuesday, February 17, 2015

Building My Personal Brand

"Branded" by Derek Gavey, used under CC BY

One of the questions eating at me while preparing to release my Android game is "Do I need to establish a company (LLC) to sell on the Google Play market?" I know you can't trust everything you read on the internet, but this StackExchange post leans toward the negative. I haven't pulled the trigger on creating my Google Play Developer account yet, trying to get some details in order first, but that post indicates there is a "Developer" field where I can simply enter the name I want to use for my brand.

To do that, I thought really long and hard (and did quite a few Google searches) to find an obscure enough brand name that's easy to spell, easy to say, and sounds pretty darn cool. I'm almost too excited and about to blurt it out right now, but I've acquired the big three (website domain, Facebook, Twitter) and am in the process of fully configuring my accounts before a proper introduction. An excellent blog post from Mr. Bestebroer at OrangePixel got me thinking about the importance of building my brand. In addition to some useful marketing tips, he talks about including a little logo with each of your game icons to help players remember your games. It's a little mnemonic so that if they've played and enjoyed one of your games in the past, they are more inclined to try your newer games.

With that in mind, I've spent the past couple days creating my brand logo. I used a free vector-graphics program called Inkscape so I can resize the logo to any size without losing image quality. And I think I have a good plan for using the first character of my logo as the brand on my game icons.

Things are coming together, but I'm really not too good at the whole marketing aspect. I'm sure I have some friends who are way better at this, so if you have any tips or ideas about building your personal brand, or marketing in general, let me know in the comments below!

Monday, February 16, 2015

Code Isn't Everything

I recently saw this Gamasutra blog post by Pascal Bestebroer, titled "My game's done. Now comes the stress, struggles, and adrenaline of a one-man team doing his own PR". And I thought... HOW RELEVANT!

For the longest time I was laser-focused on writing the code for my game. And I would occasionally blog about it. But I didn't give much thought to marketing the game after it was completed. Kudos to Mr. Bestebroer for starting his PR as early as the first week of development! This guy clearly has had more time in the trenches than I.

Marketing is perhaps more important than the coding of a successful game, at least by conventional definition of success. For me, I think just getting my game out on the Google Play store will be a success. But it's good to realize, as I'm learning, that you're not done once the game code is completed. And if you can get a head start on your PR efforts, the earlier the better.

Monday, January 26, 2015

Finishing the Game

Image By: Tim Geers

I've been out of the game development world for about a year. Part of the reason I stopped working on my Android game (code-named PlaneRunner) over a year ago was burnout. It's not easy working a full-time job and staying up til the wee hours working on a side project many nights of the week. We also endured a grueling process selling our home (which took about a year) and moving to a new area, and I think part of me succumbed to the idea that it was time to let my hobby go. Maybe it's not really my passion, or just not worth all the sacrifice.

If only I had realized how close I was to the finish line...

Thankfully, I decided to take a look at that old PlaneRunner project this year. Much to my surprise, it was closer to done than I remembered! I had implemented the ability to save games, the level editor looked beautiful, and when I fired it up on my new Android Kitkat 4.4 phone... it actually worked. So it was time to figure out which features and bugs actually needed to get resolved for me to be happy enough to call it "done". All software developers know a program is never perfect, so it's just about getting it to work the best you can. If you waited until it was perfect, it would NEVER get released.

So the exciting news is that I'm now in the final stages of development. I'm not putting in any new features or bug fixes (unless I find something extremely annoying). This week I'm focusing on performance tuning, doing whatever I can to reduce memory allocation and garbage collection so the game runs smoothly. And this time I'm going to get it out there on Google Play so everyone can play it!

Sunday, January 18, 2015

Picking It Up Again

I used to wonder what happened to game developer blogs. I'd follow someone who updated frequently and then, as if out of nowhere, they'd disappear. Being a little older (and hopefully wiser too), I think I now understand.

For some, a game project consumes so much time that blogging takes a back seat. For others, life just gets in the way. Having kids, moving to a new location, new job, or other life changes just take precedence.  I've had quite a few changes myself, hence a year of no updates, neither on my Android game nor on this blog.

But I am excited to share that I've picked up where I left off with the game and was pleasantly surprised to see I'm not far from completion. In fact, I've resolved most bugs, created both a Lite (free) and Deluxe (paid) version, and am working through the process to get my game on the Google Play market. These are exciting days!

Wednesday, November 13, 2013

Are You Willing to Pay???

Image By: SalFalko

How much is TOO MUCH for an Android game? How much is too little?

These questions plague me as a I prepare to release my upcoming game on the Android Market, hopefully within a month or so. I've spent nearly a year and a half, mostly after hours because I have a day job also, developing a rather simple ball-jumping-platform-puzzler... for lack of a better description, and I'm quite proud of it. Heck, it even has an on-device level editor you can use to create your own levels! But it's no Mario. In fact, it's more along the lines of something like Lunar Lander. Will people be willing to pay 99 cents for something I've poured countless hours into? And honestly, it feels a little devaluing (is that a word?) to charge a mere buck for something that's taken so much time, effort, and... sacrifice.

There's always a cost, or many costs, when you pursue something you truly enjoy. And I'm talking about more than just the cost of the man-hours invested in a project! In my case, I can't tell you how many family movie times, story times, or bedtime songs I've missed to "keep plugging away" at some urgent-seeming code. In retrospect, I doubt that any piece of code is ever that urgent.

Also perhaps ironically, I haven't played any games in a long time, which is a very sad fact for someone who used to love first-person shooters and who is also on a journey to become a GAME developer! The truth is, whenever I consider playing a new game, my thought process goes something like "Why should I play another game right now when I could be using this precious little time to work on MY game?"

And let's not forget the cost of lost sleep and late mornings. Feeling dead tired in the morning because you were up until 2 or 3am the night before is a major drain, repeated occurrences of which can (and in my case did) lead to major burnouts. At one point I had to take a couple months hiatus from my personal development to get some rest. That was a tough call for me, but was important to get some sanity back. In the end, taking some time off allowed me to get some distance and come back with fresh perspectives.

All this isn't to say I regret the time I've spent working on the game. Over time, I've established a discipline of only developing a couple nights a week, though they do still tend to be late nights requiring a major shot of caffeine when I wake up. But I think it's good to realize with any passion you pursue, unless you're lucky enough to already do it for a living, that there are many potential costs to consider.

So if you're about to pursue something awesome on your own time, the question remains...

Are you willing to pay?

Oh, and... keep your eyes open for a game called "JUMP!" landing on a market near you very soon :)